It’s also a really good way to get a sense of how someone strings together their thoughts. It’s a lot to ask of a minute-long clip, but in the high stakes numbers game that is online dating, this is exactly the kind of sorting tool many people are hungry for.There’s no doubt that moving into video is a big gamble for Match.
She says, “I will be shocked if not everyone watches video — because how can you not?
Those people, especially when they are paid subscribers, are more inclined to invest the time — even if it’s only requires a few minutes — to craft a video profile.
Whereas if you’re just looking for hookups, you probably aren’t interested in telling your life story to your potential matches.
For new apps that have attempted to make video their main attraction, it’s proved difficult to build up a sizable user base and moderating all that content to keep the inevitable creeps off the platform is a behemoth task.
Match is in many ways uniquely positioned to succeed where others have failed. And unlike Tinder (which is owned by the same parent company as Match) and other more casual apps, Match has a pretty dedicated community of people who are there looking exclusively for serious relationships.