Divorced and disenchanted at 29, Chris has made the journey half way round the world to Ukraine in search of a strange combination of these lost "family values" – and sex.
"A friend came on one of these trips and said it was like Disneyland for anyone with a penis," he says. "We arrive at the nightclub and leave the warm spring sunshine for its dingy interior.
Read more Living abroad is an incredible opportunity to rediscover and reinvent yourself, including the romantic side of your life.
Transcending cultural differences and customs is just a small step to achieve that.
The socials spawn dozens of dates for the coming week, but there is a recurring complaint among the men.
Most have spent between £3,000 and £10,000 chatting to women online prior to the tour, and were looking forward to meeting in person these women with whom they had formed an emotional connection.
Chris wears a tuxedo and top hat; others wear stiff suits and ties; Darren, from a small town in North Dakota, wears a shellsuit.
For the not inconsequential sum of £3,000, the 39 men present at our induction meeting on day one have bought the chance to attend three "socials" – huge events at nightclubs where they will be in the company of hundreds of young Ukrainian women apparently looking for love.
Finding love is a challenging quest even in your home country.
Dating internationally will either make it more so or raise the chance to finally get the partner you've been looking for all along.
For one of them, I find out later, it is not only his first trip outside the US, but also the first time he has ever been to a nightclub."I'm very conservative, so I never go to bars or clubs," says 47-year-old Joe, a hay farmer from Pennsylvania with an awkward manner.
Affable but shy, Joe has trouble meeting women at home, and has had little contact with women since his wife died of cancer five years ago.