Our singles community is massive, and you're only a couple of clicks away from finding a date.
From DNA testing to personalized matchmaking, there's no shortage of services promising to help you find love — for a price.
Services like e Harmony and promise to find you the best potential matches based on complex and tightly guarded algorithms.
Take the 2012 article Online Dating: A Critical Analysis From the Perspective of Psychological Science.
But can a formula determine whether two people will have a successful long-term relationship? According to market research company IBISWorld, the online dating industry made 3 million in Canada in 2014.
There’s an ever increasing number of sites whose services are all clamoring for your attention.
All of this is a natural response to an increase in demand!
"To be sure, similarity on some dimensions, like race and religion, does predict relationship well-being," two of the study's co-authors wrote in The New York Times.
"However, the vast majority of people mate with demographically similar partners anyway, so such findings aren't especially useful in helping dating sites narrow a client's pool of potential partners." The Times piece goes on to say, "None of this suggests that online dating is any worse a method of meeting potential romantic partners than meeting in a bar or on the subway.